Zebrar created this cinematic, immersive experience produced for IBM, through Spinifex, which debuted at Think 2019. Built completely in realtime engines Unity & Unreal Engine, the immersive film was displayed on a geo-sphere projection housed in a custom-built, branded theater room.

The choice of using real-time game engines was to create a modular chapter structure to allow for easy updates to showcase new client stories, technologies, and features that evolve with each brand.

The immersive 180º film is presented in large format panorama screen at live events, but is also easily deployed on virtual reality headsets for smaller events or shared as 360º video on the web, extending the reach of the content.

‍

‍

CLIENT: IBM

‍AGENCY: Spinifex Group | George P Johnson