Zebrar worked with Tribal to help leading grocery retailer, Coles, launch their first Virtual Christmas Cracker using augmented reality technology to bring separated family and friends together during the holiday season.

The mobile-only experience allows two people to grab the end of a virtual cracker and crack it no matter where in the world they are, replicating the traditional Christmas cracker complete with a joke and hat you can try on.

Accessed through Android or iPhone using a web browser, Zebrar utilized web augmented reality, facial tracking technology and the mobile device's gyroscope to provide an immersive, multi-person experience.

‍The joke is randomly selected, and the winner can try on their cracker hat and take a selfie to share with their loved ones.

For every download of the cracker, Coles donated $1 to its food rescue partner SecondBite’s Christmas appeal, up to $100,000, to help vulnerable people in need.

‍CLIENT: Coles

AGENCY: Tribal