To celebrate Disney’s 100 year anniversary and the release of Disney’s “Star” movie, Zebrar created an Augmented Reality (AR)  experience that captured the magic of Disney by bringing  Disney characters to life in AR.

This innovative AR experience was activated by guests simply blowing into their phones. Once triggered, the augmented reality spectacle materialized, featuring a mesmerizing display of magical fairy dust swirling around a physical onsite crystal. This enchanting manifestation allowed guests to engage and interact with beloved characters from Disney, Marvel, Star Wars, and Pixar franchises, creating an unforgettable and whimsical experience.

Deployed across all 43 Australian and New Zealand Westfield Shopping Centres, the AR activation not only entertained visitors but also offered them an opportunity to participate in a competition. Guests who engaged with the AR experience were eligible to enter a weekly competition with enticing prizes from coveted Disney merchandise. This dual celebration, marking Disney's century-long legacy and the premiere of the "Star" movie, not only captivated audiences with the magic of augmented reality but also fostered a sense of engagement and excitement among participants across the Westfield shopping centers.

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CLIENT: Disney