After IBM acquired Red Hat software in 2019, they wanted an innovative way to educate their customers on the value of the platform for Developers and IT Operations Managers.

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Zebrar created an interactive web experience called “Doors to More”, designed by Spinifex, that taught IBM customers how to unlock the value of Red Hat Marketplace offerings. Behind each of 12 doors, users could explore different interactive experiences that explained the software’s inherent value such as cost savings, time efficiency and control.

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This real-time, immersive and interactive web environment provided users inside the Red Hat Marketplace using a combination of CG environments and traditional 2D animation.

Creative and Visual Direction by Spinifex, Technical Development and execution by Zebrar.

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CLIENT: IBM | Redhat

‍AGENCY: Spinifex Group | George P Johnson

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