Zebrar (formerly Virtual Immersive) joined forces with Samsung and Optus 5G to deliver an immersive experience to visitors at the flagship George Street store. This cutting-edge experience allowed customers to journey back in time to 1900 and catch a glimpse of the future in 2030, all powered by AR technology and connected through Optus 5G. Not only did this give George Street customers a unique opportunity to take a peek at Sydney in the past and future, but it allowed our Zebrar team to test the latest augmented reality technology on the Optus 5G network.

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Through their smartphone lenses, users could see, and move around, a historically accurate 1900 George Street, complete with the 1900 architecture, moving trams, horse and carts and people strolling down the street as a visual overlay on their real world camera view.

As a standalone activation, we created a gigantic AR holographic screen of Optus CEO Kelly Bayer Rosmarin that was front and center in Optus Stadium Perth for the media launch of 5G in Optus Stadium.

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‍CLIENT: Optus