Zebrar has been working with Westfield Shopping centers for several years to create next generation entertainment to retail shoppers globally.

"Reindeer Rescue" in 2020 was the world’s largest retail web AR activation at its time. This experience brought joy to tens of thousands of families with a creative and covid safe digital activation to find Santa's reindeer across Westfield 43 shopping precincts. Shoppers could uncover 6 bespoke interactive AR experiences across each shopping center using our customized reindeer finder compass based on GPS coordinates. Shopper engagement far surpassed all expectations and KPIs with over 48,000 unique participants.

Zebrar has since worked on many more seasonal and branded activations for Scentre Group and Westfield centers for Christmas, Lunar New Year, Easter and other bespoke activities.

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‍CLIENT: Scentre Group